Show me the Money
Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don’t speak the language and don’t know how the locals connect and communicate. Social...
View ArticleShareASale: Size Doesn’t Matter
ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton has earned the respect of the industry and garnered a...
View ArticleLinkShare: Leveraging Technology and Global Markets
Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa “Yaz” Iida are both veterans of LinkShare’s parent company Rakuten. Lisa...
View ArticleGoogle Affiliate Network: Big-Time Backing
The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick to search giant Google. After more than...
View ArticleCommission Junction: Putting the Pieces in Place
Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard’s rise through the ranks – starting at BeFree back in the day and then at CJ as director of publisher...
View ArticleCrossing the Line
The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled machine, each component has its job to do, each ensuring that the industry...
View ArticleMerchant Advantage: eBay Partner Network
In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run by a network and instead they would take it in-house. eBay began its affiliate program...
View ArticleKey Cogs in the Affiliate Machine
In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online...
View ArticleNo Check, Please
Whether it is for spring to begin, for Godot or for a commission check, no one likes waiting. The 30 to 90 days that affiliates – especially those outside the U.S. – must wait for commission checks to...
View ArticleTaxing Issues
“I love NY” may be the famous motto of the Big Apple, but as of late, it’s not the mantra of any New York-based affiliates. That’s because in April New York Governor David Paterson (D-NY) signed into...
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